February 22, 2018, Small and medium Business Corporation (SBC) signed an MOU with VTVB, which is an affiliated company of VTV (Vietnam national broadcast), on ‘the service of indirect advertising support of small business products using Vietnamese TV broadcasting.’ Through this agreement, the both organizations plan to raise brand awareness and improve consumer awareness of small and medium business products in overseas by exposing the products of Korean SMEs in the Vietnamese TV broadcasting. SBC will discover excellent Korean SMEs’ products and support 50% of indirect advertisement cost and in this regard, VTVB will support indirect marketing of the products by creating a broadcast program that highlights the characteristics of the selected products.
